LB Timber

Expanded Color System

Primary Color Systems

Our expanded color system offers multiple palette options that maintain the core brand identity while providing flexibility for different applications and contexts.

Natural Timber
Modern Forest
Premium Woodland

Option 1: Natural Timber

The original palette reflecting natural timber elements and craftsmanship.

Primary Colors

Forest Green
#2C5E1A
Wood Brown
#8B5A2B

Secondary Colors

Earthy Tan
#D2B48C
Slate Gray
#708090

Option 2: Modern Forest

A slightly more contemporary take on the timber palette with refined, sophisticated tones.

Primary Colors

Evergreen
#3A6A3D
Cedar Brown
#7D4427

Secondary Colors

Soft Cream
#E8DCCA
Charcoal
#5D5D5D

Option 3: Premium Woodland

A rich, premium palette that emphasizes depth and luxury for high-end timber products.

Primary Colors

Deep Forest
#1E3F20
Amber Wood
#A67C52

Secondary Colors

Ivory
#F2E8DC
Steel Blue
#44617B

Extended Color Palettes

Each primary color system is supported by an extended palette of tints and shades for flexible application across various media.

Forest Green Extended Palette

Dark Forest
#1A3810
Forest Green
#2C5E1A
Medium Forest
#3D7F25
Light Forest
#56A03A
Forest Tint
#84C06D

Wood Brown Extended Palette

Dark Wood
#63401F
Wood Brown
#8B5A2B
Medium Wood
#A67C52
Light Wood
#C09A76
Wood Tint
#D9BEA3

Neutral Extended Palette

Deep Charcoal
#2A2A2A
Dark Grey
#4A4A4A
Medium Grey
#6A6A6A
Light Grey
#9A9A9A
Soft Grey
#E5E5E5

Accent Color Systems

These accent palettes can be paired with any of the primary color systems to highlight important information or create visual interest.

Natural Accents

Amber
#D68C45
Sage
#8F9779
Eucalyptus
#5B7065

Highlight Accents

Harvest Gold
#E6B31E
Redwood
#B22D00
Emerald
#00A779

Gradient Systems

Gradients add depth and dimension to digital and print applications while maintaining the brand's connection to natural elements.

Forest Gradient
Wood Gradient
Brand Gradient
Premium Gradient

Color Application System

Guidelines for consistent application of the color system across various brand touchpoints.

Digital Applications

Primary colors for buttons, icons, and headers. Secondary colors for backgrounds and supporting elements. Accent colors for calls-to-action and highlights.

CTA
Header
BG
Nav
Highlight
Print Applications

Primary colors for logos and headlines. Secondary colors for body text and supporting elements. Extended palette for backgrounds and accents.

Logo
Headline
Text
Accent
BG
Environmental Applications

Primary colors for signage and focal points. Secondary and accent colors for wayfinding and supporting elements.

Sign
Display
Support
Highlight
BG