Brand Identity System
The LB Timber logo system features four distinct variations, each capturing the essence of quality timber products and expertise. All versions maintain flexibility for various applications while ensuring brand recognition.
Maintain clear space around all logo variations equal to the height of the capital "L" in the logo. Minimum reproduction size should be 1 inch or 72 pixels wide to maintain legibility.
The LB Timber color palette draws inspiration from natural timber environments, combining earthy tones with professional accents to create a system that conveys reliability, expertise, and a connection to natural materials.
Poppins serves as the primary typeface for LB Timber, offering excellent readability across various sizes while conveying a modern, professional appearance with its geometric structure and rounded details.
Use Poppins Bold for "LB" in the logo and major headings. Use Poppins SemiBold for "Timber" in the logo and subheadings. Poppins Regular and Light should be used for body text and supporting information respectively.
The following taglines have been developed to reinforce LB Timber's positioning as experienced timber specialists with a focus on quality and customer service.
Taglines should be displayed in Poppins Medium or SemiBold, positioned beneath the logo with clear space equal to at least half the height of the logo.